Privacy Policy

Introduction

Lighting Supply House ("we," "us," or "our") operates the website lightingsupplyhouse.net and related advertising campaigns. We are committed to protecting the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with our advertisements, or submit information through our lead forms and contact pages.

By using our website or submitting your information through any of our forms or advertising channels, you consent to the practices described in this policy.

Information We Collect

We may collect the following types of information:

Personal Information You Provide Directly:
- Full name
- Email address
- Phone number
- Mailing or shipping address
- Company or business name
- Information submitted through Google Ads lead forms, contact forms, or quote request forms
- Project details submitted for lighting quotes or consultations

Information Collected Automatically:
- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and navigation paths
- Referring website or advertisement that directed you to our site
- Cookies and similar tracking technologies

Information from Third Parties:
- Advertising platforms (e.g., Google Ads, Google Merchant Center) may provide us with information about your interaction with our advertisements
- Payment processors may share transaction confirmation details

How We Use Your Information

We use the information we collect for the following purposes:
- To respond to your inquiries and provide quotes for lighting products including LED fixtures, commercial lighting, residential lighting, and lighting controls
- To process and fulfill orders, including shipping and delivery
- To communicate with you about your order, account, or customer service requests
- To send marketing communications, promotional offers, and product updates (you may opt out at any time)
- To improve our website, products, services, and advertising campaigns
- To analyze website traffic and user behavior for optimization purposes
- To comply with legal obligations and protect our rights

Google Ads and Lead Forms

We use Google Ads and Google Merchant Center to advertise our products and services. When you submit information through a Google Ads lead form, that data is transmitted to us for the purpose of responding to your inquiry. Google may also collect data about your interaction with our ads in accordance with Google's own privacy policy.

We do not sell or rent the personal information collected through Google Ads lead forms to third parties.

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance your browsing experience, analyze site traffic, and measure the effectiveness of our advertising. These may include:

- Essential cookies: Required for basic site functionality, including shopping cart and checkout
- Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics)
- Advertising cookies: Used to deliver relevant ads and measure campaign performance (e.g., Google Ads conversion tracking, Google Merchant Center)

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.

How We Share Your Information

We do not sell your personal information. We may share your information with:

- Service providers: Companies that help us operate our business, such as Shopify (our e-commerce platform), payment processors, shipping carriers, email service providers, and website hosting providers
- Advertising partners: Platforms like Google Ads and Google Merchant Center for campaign measurement and optimization
- Legal authorities: When required by law, regulation, or legal process
- Business transfers: In connection with a merger, acquisition, or sale of assets

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website uses SSL encryption to protect data transmitted between your browser and our servers. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Lead form data is typically retained for up to 24 months unless you request earlier deletion. Order and transaction data may be retained longer as required for tax and legal compliance.

Your Rights and Choices

Depending on your jurisdiction, you may have the following rights:

- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data, subject to legal exceptions
- Opt-out: Unsubscribe from marketing emails at any time using the link in our emails
- Do Not Sell: We do not sell personal information; however, California residents may submit a formal request under the CCPA

To exercise any of these rights, please contact us using the information below.

California Privacy Rights (CCPA)

If you are a California resident, you have the right to know what personal information we collect, request deletion of your data, and opt out of the sale of personal information. As stated above, we do not sell personal information. To submit a request, contact us at the email address below.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Lighting Supply House
Email: support@lightingsupplyhouse.net
Website: lightingsupplyhouse.net